The creative process in graphic design: breaking out of established work modes through modularity
| dc.contributor.advisor | Norwood, Angela | |
| dc.contributor.advisor | Gabriele, Sandra | |
| dc.creator | Erlebach, Franziska | |
| dc.date.accessioned | 2016-08-03T16:51:58Z | |
| dc.date.available | 2016-08-03T16:51:58Z | |
| dc.date.copyright | 2013-04 | |
| dc.degree.discipline | Design | |
| dc.degree.level | Master's | |
| dc.degree.name | MDes - Master of Design | |
| dc.description.abstract | The field of graphic design is influenced by rapid technological and social changes, challenging us to redefine how we think about the creative design process. In this thesis, the well-known concept of modularity will be investigated from a contemporary perspective as a way to break out of established work modes which rely on a linear design process. Six types of modularity, as defined for use in product design, create the framework for a series of visual explorations. The underlying method is an iterative design process of graphic prototyping and modeling, followed by a critical review of the visual outcome. These explorations demonstrate how modularity can encourage creativity in the graphic design process. The benefit of a modular approach to the creative process is supported by research from the fields of psychology and design. | |
| dc.identifier.uri | http://hdl.handle.net/10315/31719 | |
| dc.rights | Author owns copyright, except where explicitly noted. Please contact the author directly with licensing requests. | |
| dc.subject.keywords | Graphic design | |
| dc.subject.keywords | Modularity | |
| dc.subject.keywords | Creative process | |
| dc.subject.keywords | Creativity | |
| dc.title | The creative process in graphic design: breaking out of established work modes through modularity | |
| dc.type | Electronic Thesis or Dissertation |
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