Hype: The Capitalist Degree of Induced Participation
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Date
2022
Authors
Liberto, Yuri Di
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Abstract
- Winner of the 2022 RECASP Second Essay Prize *
Power is usually considered as either a ‘positive’ or ‘negative’ construct, as in the power to force action versus the power to forbid it. This paper explores a hybridized approach to power based on the idea of ‘induced participation’. Building on Bichler and Nitzan’s theory of ‘capital as power’, I argue that capitalism reinforces its hold on society through the strategic use of ‘hype’. The idea is that capitalists counteract resistance by boosting confidence in the promise of reward, a process that can be better understood using the concept of hype.
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capital as power chreods epochal changes finance hype reward social paradigm
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Hype: The Capitalist Degree of Induced Participation.
Di Liberto, Yuri. (2022). Review of Capital as Power. Vol. 2. No. 2. April. pp. 1-16. (Article - Journal; English).