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Women, Radio Broadcasting and the Depression: A “Captive” Audience from Household Hints to Story Time and Serials

Women, Radio Broadcasting and the Depression: A “Captive” Audience from Household Hints to Story Time and Serials

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Title: Women, Radio Broadcasting and the Depression: A “Captive” Audience from Household Hints to Story Time and Serials
Author: MacLennan, Anne F.
Abstract: The image of women radio listeners during the Depression is unduly influenced by contemporary ideas about daytime serial dramas. This distortion must be revisited in light of new evidence uncovered through content analysis of the program schedule and interview research. Interviews reveal that the conception of listening both as an active and a passive activity took time to develop. Conceptions of and forms of listening served to influence program scheduling. The program schedules evolved slowly and content analysis reveals that women’s programming did not fall into an established routine until the latter part of the 1930s.
Type: Working Paper
Rights: https://www.tandfonline.com/doi/abs/10.1080/00497870802205241
https://www.tandfonline.com/toc/gwst20/current
URI: http://hdl.handle.net/10315/35994
https://doi.org/10.1080/00497870802205241
Published: Women’s Studies: An Interdisciplinary Journal
Citation: Women’s Studies: An Interdisciplinary Journal, 37(6) (2008): 616-633.
ISSN: 0049-7878
Date: 2008

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