Conceptual Constraints and the Graphic Design Process: An Investigation into Creativity and How Self-imposed Conceptual Constraints Can Affect Banal Information
MetadataShow full item record
The discipline of graphic design has an important role to play in developing how information is conveyed and consumed. This thesis has focused on uncovering how including self-imposed conceptual constraints in the design process can encourage creativity. Using weather data, I explored how such constraints can be used to liberate banal information from its structured, restrictive and mass consumed context, and ultimately participate in developing alternative meanings. Thus, through an exploratory approach to design practice, this investigation examined how conceptual constraints under three "creative operations" (combination, analogy, mutation) structured my work to allow for richer visual interpretations of banal information. Furthermore, by juxtaposing conceptual constraints with the "creative operations," I generated different visual propositions in order to disrupt routine processes in design and promote new and different designs. This research demonstrated how rules and conceptual constraints are viewed inside the context of graphic design. It also demonstrated how this framework for exploration can contribute to my own practice by allowing me to develop alternative design processes, and, ultimately, richer visual propositions for a given design problem.