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Conceptual Constraints and the Graphic Design Process: An Investigation into Creativity and How Self-imposed Conceptual Constraints Can Affect Banal Information

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dc.contributor.advisorGabriele, Sandra
dc.creatorJean, Philippe
dc.date.accessioned2015-12-16T19:26:58Z
dc.date.available2015-12-16T19:26:58Z
dc.date.copyright2015-08-12
dc.date.issued2015-12-16
dc.date.updated2015-12-16T19:26:58Z
dc.degree.disciplineDesign
dc.degree.levelMaster's
dc.degree.nameMDes - Master of Design
dc.description.abstractThe discipline of graphic design has an important role to play in developing how information is conveyed and consumed. This thesis has focused on uncovering how including self-imposed conceptual constraints in the design process can encourage creativity. Using weather data, I explored how such constraints can be used to liberate banal information from its structured, restrictive and mass consumed context, and ultimately participate in developing alternative meanings. Thus, through an exploratory approach to design practice, this investigation examined how conceptual constraints under three "creative operations" (combination, analogy, mutation) structured my work to allow for richer visual interpretations of banal information. Furthermore, by juxtaposing conceptual constraints with the "creative operations," I generated different visual propositions in order to disrupt routine processes in design and promote new and different designs. This research demonstrated how rules and conceptual constraints are viewed inside the context of graphic design. It also demonstrated how this framework for exploration can contribute to my own practice by allowing me to develop alternative design processes, and, ultimately, richer visual propositions for a given design problem.
dc.identifier.urihttp://hdl.handle.net/10315/30719
dc.language.isoen
dc.rightsAuthor owns copyright, except where explicitly noted. Please contact the author directly with licensing requests.
dc.subjectDesign
dc.subjectInformation technology
dc.subjectCommunication
dc.subject.keywordsgraphic design
dc.subject.keywordsdesign
dc.subject.keywordsweather
dc.subject.keywordsart
dc.subject.keywordsarts
dc.subject.keywordsconceptual art
dc.subject.keywordscreative
dc.subject.keywordscreative models
dc.subject.keywordscombination
dc.subject.keywordsmutation
dc.subject.keywordsanalogy
dc.subject.keywordsdesign
dc.subject.keywordsfirst principles
dc.subject.keywordsmeteorological
dc.subject.keywordsrules
dc.subject.keywordsrules
dc.subject.keywordsconstraint
dc.subject.keywordsmodel
dc.subject.keywordsoperation
dc.subject.keywordsoperations
dc.subject.keywordspractice
dc.subject.keywordsframework
dc.subject.keywordssystems
dc.subject.keywordsbanal
dc.subject.keywordsbanal information
dc.subject.keywordsmundane
dc.subject.keywordsrepresentation
dc.subject.keywordsdesign process
dc.subject.keywordsprocess of design
dc.subject.keywordscreativity process
dc.subject.keywordsmethodology
dc.titleConceptual Constraints and the Graphic Design Process: An Investigation into Creativity and How Self-imposed Conceptual Constraints Can Affect Banal Information
dc.typeElectronic Thesis or Dissertation

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