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Transient Vogue: The Commodification and Spectacle of the Vagrant Other

Transient Vogue: The Commodification and Spectacle of the Vagrant Other

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Title: Transient Vogue: The Commodification and Spectacle of the Vagrant Other
Author: Moir, Aidan Marie
Abstract: As creative director of Christian Dior, John Galliano received substantial press attention in early 2000 when he debuted his haute couture collection portraying models dressed as if they were homeless. Galliano’s couture collection is one of numerous ‘homeless chic’ examples, a trend referring to the resignification of symbols denoting a marginalized social identity into fashion statements by commodity culture. While there has been a re-emergence of ‘homeless chic’ within the contemporary context, the motif encompasses an extensive history which has not yet been properly acknowledged by the media outlets comprising what Angela McRobbie refers to as the fashion industry. A content and critical discourse analysis of the mainstream news media places ‘homeless chic’ within its significantly larger social and intertextual context, an element best illustrated through a comparison with its sister trend, ‘heroin chic,’ and a visual analysis of W’s “Paper Bag Princess” photo editorial.
Subject: Communication
Keywords: Fashion trends
Fashion
Identity
Identity politics
Representation
Popular culture
Advertising & consumer culture
Fashion media
John Galliano
Type: Electronic Thesis or Dissertation
Rights: Author owns copyright, except where explicitly noted. Please contact the author directly with licensing requests.
URI: http://hdl.handle.net/10315/27614
Supervisor: MacLennan, Anne
Degree: MA - Master of Arts
Program: Communication & Culture, Joint Program with Ryerson University
Exam date: 2013-11-20
Publish on: 2014-07-09

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