Design a Meme: Visual Representation, Creative Strategies and Memetic Culture

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dc.contributor.advisorGelb, David
dc.contributor.authorHan, Yaqing
dc.date.accessioned2020-08-11T12:44:03Z
dc.date.available2020-08-11T12:44:03Z
dc.date.copyright2020-04
dc.date.issued2020-08-11
dc.date.updated2020-08-11T12:44:02Z
dc.degree.disciplineDesign
dc.degree.levelMaster's
dc.degree.nameMDes - Master of Design
dc.description.abstractMillennials today are highly engaged with social media, which offers them a platform to openly express their emotions and opinions. These social media platforms have become important parts of their daily lives. In this environment, a new visual form of expressioninternet memeshas emerged. Cultural memes develop in an extremely fascinating manner and have gradually become mainstream on social media. Memes have a significant impact on young people; the emerging visual culture may alter their perceptions of visual representation through digital media. My thesis uncovers the emotions behind the development of memes that lead its popularization in the modern online environment. Additionally, I detail the creative strategies of meme-making to explore the potential to apply memetic methods to design as a form of criticism. It is essential to understand the culture behind constitutive memes and explore the community and emotions behind memetic visual representation in the modern context of social media.
dc.identifier.urihttp://hdl.handle.net/10315/37721
dc.languageen
dc.rightsAuthor owns copyright, except where explicitly noted. Please contact the author directly with licensing requests.
dc.subjectCommunication
dc.subject.keywordsdesign
dc.subject.keywordsinternet meme
dc.subject.keywordsmeme
dc.subject.keywordssocial media
dc.titleDesign a Meme: Visual Representation, Creative Strategies and Memetic Culture
dc.typeElectronic Thesis or Dissertation

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