Communication & Culture, Joint Program with Toronto Metropolitan University
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Browsing Communication & Culture, Joint Program with Toronto Metropolitan University by Author "Bergstrom, Kelly"
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Item Open Access Assessing Teacher Candidates’ Attitudes on Critical Media Literacy Education(2023-12-08) Kowlessar, Julianna Lily; Bergstrom, KellyThis thesis will explore Ontario teacher candidates’ perspectives on critical media literacy to gain an understanding of the skills and tools they need to constructively approach and teach future students about the subject. In addition, the prospect of introducing remixed, student-created board games into classrooms will be examined. This thesis is guided by the following primary research question (RQ1): What are pre-service teachers’ current perspectives and understandings of critical media literacy? Several sub-research questions will also be addressed: what have teacher candidates learned about critical media literacy (RQ2)? What skills and tools do they need to effectively teach their future students about critical media literacy (RQ2a)? What professional development opportunities have teacher candidates engaged in related to critical media literacy (RQ2b)? This thesis uses one-on-one, semi structured interviews as the primary methodology to better understand the unique perspectives of the teacher candidates who partook in this study.Item Open Access Virtual Influencers and the New Wave of Digital Labour Exploitation(2023-12-08) Hughes, Calvin; Bergstrom, KellyVirtual influencers (VIs) are animated replacements for human social media influencers, with popular VIs like Lil Miquela garnering millions of followers. This thesis explores the unaddressed ways VIs enable the exploitation of the human labourers creating them. As human influencers have become more powerful and expensive to work with brands and marketers have sought to regain control over them. The behind-the-scenes workers creating VIs have limited ownership of the characters they create, and a system of NDAs, job insecurity, and exploitation of worker passion discourages workers from discussing labour conditions. These conditions complicate primary research on VI creators, pushing me towards influencer studies and digital labour literature as the unit of analysis for my exploration of labour conditions in the VI industry. Political economy, emotional capitalism, and affect theory frameworks guide this analysis. I argue that the labour ecosystem surrounding VIs represents concerning future trends in labour exploitation.