Organizational Ecology and Culture Change as Policy Tools for Attaining Sustainability in Business

This paper focuses on two process tools that can be used to promote sustainability in organizations, organizational culture change and organizational ecology. These tools offer unique toolsets for companies in creating long-term environmental sustainability. The paper utilizes the Yin Case study method, focusing on the Canadian telecommunications company Telus Inc and international food supplier The Kraft Heinz Company. This paper primarily uses document and case study analysis. Culture change has been a successful tool for Telus Inc in improving its environmental sustainability and its model could be replicated by other companies to improve their own. Organizational ecology may be difficult to employ but Eric Trist’s version offers a complementary model to the social purpose business model. Future research is needed to determine how this version of organizational ecology could specifically be used to improve a company’s environmental sustainability. Both tools have potential to give companies adaptable and formidable methods of increasing internal and external environmental sustainability within their organizations. In addition, if utilized fully, these processes would improve the overall competitiveness of these organizations as seen with Telus Inc and its decade long culture initiative.