Conservation, Consumption, and Livelihoods: Contradictions in Conservation Projects and Audiences in Vietnam

This thesis explores the relationships between conservation organisations and consumers of wild animal products in Vietnam. Using semi-structured interviews across social worlds, this thesis shows the changing ways people relate to conservation projects and wild animal products. I argue that attempts to change consumer behaviours for conservation must take into account the diverse and complex reasons that people choose to engage in wild animal consumption. This thesis draws from research with conservation NGOs, wild meat consumers and restaurants, and rural hunters to illustrate the nuanced narratives these groups have surrounding conservation and wild animal products. Time spent in the TRAFFIC Hanoi office provides a backdrop for understanding consumer-targeted interventions related to wild animal products. I offer insight into opportunities for conservationists working on trade and consumption programs to develop meaningful and engaged projects that account for nuances in subjectivities and the processes by which environmental subjects are shaped.