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Damn Right Design: A Proposal of a Creative Platform to Facilitate Socially Responsible Graphic Design

Damn Right Design: A Proposal of a Creative Platform to Facilitate Socially Responsible Graphic Design

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Title: Damn Right Design: A Proposal of a Creative Platform to Facilitate Socially Responsible Graphic Design
Author: Fernandez-Magnou, Mariana
Abstract: This thesis argues that the discipline of graphic design still lacks awareness of the significant role it plays in addressing social problems. In social (graphic) design projects, designers move away from the more conventional design practice that takes place within an advertising agency or design firm, to work together with different organizations to address diverse social issues by contributing with their skills skills that are much more than make things look nice. I claim that designers havent realized the importance of their visual skills to help in such causes. Through Damn Right Design, this thesis proposes a creative, graphic design focused platform that aims at helping graphic designers to understand how they can be of use in addressing projects for communities or social organizations. Its goal is also guiding designers to ponder over their attitudes, and how to implement design thinking tools in mindful ways.
Subject: Design
Keywords: Social graphic design
Socially responsible graphic design
Design for social impact
Participatory design
Design thinking
Graphic design education. 
Graphic design education.
Type: Electronic Thesis or Dissertation
Rights: Author owns copyright, except where explicitly noted. Please contact the author directly with licensing requests.
URI: http://hdl.handle.net/10315/33608
Supervisor: Wong, Wendy Siuyi
Degree:
Program: Design
Exam date: 2017-04-11
Publish on: 2017-07-27

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