Show simple item record

dc.contributor.advisorKawakami, Kerry Lynn
dc.creatorVaccarino, Elysia
dc.description.abstractIn society today, there exist strong norms against outwardly expressing prejudice and mentioning group differences such as race is often discouraged. Though people who act according to these colourblind norms appear to embrace egalitarianism, behaviour associated with these norms can have adverse effects on subsequent intergroup bias. In particular, research has demonstrated that not acknowledging race can actually increase prejudice (Kawakami et al., in preparation). The current research uses a novel paradigm, related to an ambiguous interracial photograph, to examine the impact of inducing people to use racial labels on subsequent explicit prejudice. Specifically, I investigated whether acknowledging, versus avoiding race reduces bias on the Modern Racism Scale (Study 1) and the Attitude Towards Blacks Scale (Study 2). Furthermore, I examined whether implicit prejudice (Study 1) and External Motivation to Respond Without Prejudice (Study 2) moderate this effect. Implications for race relations and potential future research directions are discussed.
dc.rightsAuthor owns copyright, except where explicitly noted. Please contact the author directly with licensing requests.
dc.subjectSocial psychology
dc.titleInducing the Use of Racial Labels: The Impact of Defying Colourblind Norms on Explicit Prejudice
dc.typeElectronic Thesis or Dissertation (Functional Area: Social and Personality) - Master of Arts's
dc.subject.keywordsIntergroup relations

Files in this item


This item appears in the following Collection(s)

Show simple item record

All items in the YorkSpace institutional repository are protected by copyright, with all rights reserved except where explicitly noted.