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Establishing the Modern Advertising Languages: Patent Medicine Newspaper Advertisements in Hong Kong, 1945-1970
(Oxford University Press, 2000)
This article traces the formation of modern advertising languages in Hong Kong when this society was developing into the industrialization stage and was experiencing steady economic growth in the period from 1945 through ...
The Rise of Consumer Culture in a Chinese Society: A Reading of Banking Television Commercials in the 1970s of Hong Kong
(Taylor & Francis (Routledge), 2000)
In this article, I analyze 2 case studies of television advertising campaigns for banking services during the 1970s and early 1980s in Hong Kong, those of Hang Seng Bank and HongkongBank. Advertising from this period saw ...