Encouraging Ethical Behaviour through Design

The phrase social responsibility appears with the word design because of the visual power of design to publicize information and knowledge. Design and social responsibility is a controversial topic in the filed of graphic design because some designers prefer to stay neutral toward social topics around them while other designers encourage utilizing the visual power of design to solve and promote social issues for the purpose of change. Above all, Design and social responsibility is usually limited by three areas: green design, designing for charitable organizations and reframing from designing for companies that either through the process or from their final product do harm to people. In my design work, supported by the investigation of the operational terms of the problem, the articulation of the research question and objectives, the introductory sketching phase, the visual research, the design approaches and the user testing feedback demonstrate a design process that can be utilized by others in the practice of design to be more socially responsible. The findings and outcomes of this research aim to create a practical guide for designers, design students and individuals interested in the filed of design and social responsibility.