Ruts of Gentrification: Breaking the Surface of Vienna’s Changing Cityscape

Last year, the city of Vienna celebrated the 150-year anniversary of the opening of the Ringstrasse, the central ring road that stands as symbol of the huge structural renewal that accompanied the transformation of the Habsburg empire’s capital into a rapidly growing modern city. The anniversary acquired poignancy on account of the way Vienna’s population is once again growing rapidly, with an estimated ¼ million people to be added to the city’s population over the next decade. While accommodating urban migrants was not a priority in Ringstrasse Vienna, and working class districts are not part of iconic mapped mediations, the current city council, a coalition of Social Democrats and the Green Party, studiously tries to avoid 19th-century urban modernity’s “mistakes” in their efforts to accommodate the growing population, and they let the Viennese, and the world, know. This time, GIS and digital mapping are mobilized for planning, mediating and communicating large-scale development and renewal projects.  This paper looks at the mediations of three crucial sites of contemporary urban transformation in Vienna that mobilize the affordances of new technologies: “Loftcity,” a loft development cum cultural centre on the site of one of Vienna’s largest factories, the Ankerbrotfabrik; the transformation of the district surrounding Vienna’s new Hauptbahnhof; and Aspern, “Vienna’s Urban Lakeside,” a new satellite town promoted as a city of the future. By comparing the historical traces that remain in the mediations of these sites with their 19th-century counterparts, a geocritical reading of Vienna’s gentrification emerges that situates spatial practices in historically grown lines of connectivity, presaging and transcending traditional forms of classification, such as national divides or urban/suburban dichotomies.