Behavioural Aspects of Financial Advice
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Abstract
As financial products and financial markets become more complex, there is an increase in people seeking out financial advice to make important financial decisions. Financial planning is emerging as a profession that provides clients with comprehensive financial plans to achieve their financial goals. Yet the practice of providing financial advice is an under-researched topic and worthy of more interest. This chapter reviews behavioural research to provide insights into financial planning. It accomplishes this in two ways. Firstly, it reviews behavioural research on how people make financial decisions, showing that the concepts of the disposition effect, home bias, and mental accounting are relevant for financial planners who want to understand their clients’ behaviours. Secondly, the chapter reviews research on the advisor-to-advisee relationship covering the topics of conflicts of interest, disclosure, and persuasion, which inform the process of providing financial advice. Overall, behavioural research can offer unique insights into financial planning. This knowledge should be developed further and incorporated into the financial planning curriculum.