Pricing and Matching in Three-Sided On-Demand Delivery Services

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dc.contributor.advisorNourinejad, Mehdi
dc.contributor.advisorPark, Peter
dc.contributor.authorDavoodi, Mojtaba
dc.date.accessioned2025-04-10T10:46:49Z
dc.date.available2025-04-10T10:46:49Z
dc.date.copyright2024-10-02
dc.date.issued2025-04-10
dc.date.updated2025-04-10T10:46:49Z
dc.degree.disciplineCivil Engineering
dc.degree.levelMaster's
dc.degree.nameMASc - Master of Applied Science
dc.description.abstractOn-demand delivery services allow customers to browse suppliers to choose their desired product, considering some criteria for receiving at the door. Crowd-sourced drivers pick-up orders from suppliers and deliver to customers. The three players, including customers, suppliers, and drivers, form a three-sided market where successful orders depend on all players' adequate presence. The platform balances the market towards certain profit-generating outcomes by optimally matching the orders and implementing a pricing strategy by charging customers and suppliers a fee and paying drivers a wage. A heuristic algorithm is proposed, comprising matching and pricing modules: one matches customer orders to suppliers and drivers, while the other optimizes the platform's profit by selecting pricing parameters. The findings demonstrate that the platform can influence market dynamics by strategically setting these parameters, satisfying the players' utility, and maximizing profit. The platform's success relies on regulating these parameters to attract the most players and generate profit.
dc.identifier.urihttps://hdl.handle.net/10315/42787
dc.languageen
dc.rightsAuthor owns copyright, except where explicitly noted. Please contact the author directly with licensing requests.
dc.subject.keywordsOnline food delivery
dc.subject.keywordsOn-demand delivery
dc.subject.keywordsThree-sided market
dc.subject.keywordsSame-day delivery
dc.subject.keywordsInteger linear programming
dc.titlePricing and Matching in Three-Sided On-Demand Delivery Services
dc.typeElectronic Thesis or Dissertation

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