Studying the Cultural Duality of Young Iranian Women Through Semantic Differential and Visual Representation

A study of the daily lives of todays young Iranian women shows significant difference between their public and private lives. According to a number of studies on modern and contemporary Iranian history, this can be attributed to several historical issues as well as the tension and suppression experienced by Iranian women during the rule of the Islamic Republic. The aim of this study is to use the statistics generated by semantic differential questionnaires, historical and sociological analyses, examination of the researchers personal experiences as a young Iranian woman and present them using graphic design inspired by contemporary Iranian art and design and the modern Persian poetry of Forough Farrokhzad. The results confirmed the initial theory that several factors have caused a form of cultural duality in the lives of todays Iranian women and these results were presented in a series of posters designed with the aforementioned inspirations.