How Do Small Companies Attract the Attention of Their Corporate Parents?
Files
Date
2008
Authors
Bouquet, Cyril
Birkinshaw, Julian
Ambos, Tina
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
Subsidiaries that are remote from their corporate headquarters need to take on initiatives and build their profile in order to attract positive attention from their parent companies.
Description
Keywords
Business
Citation
Birkinshaw, J., Bouquet, C., & Ambos, T. C. (2007). Managing executive attention in the global company. MIT Sloan Management Review, 48(4), 39-45.