Sensegiving Word-of-Mouth and Collective Sensemaking About Epistemic Objects

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dc.contributor.advisorFischer, Eileen Mary
dc.creatorSmith, Andrew Nicholas
dc.date.accessioned2015-01-26T14:42:52Z
dc.date.available2015-01-26T14:42:52Z
dc.date.copyright2014-07-10
dc.date.issued2015-01-26
dc.date.updated2015-01-26T14:42:52Z
dc.degree.disciplineAdministration
dc.degree.levelDoctoral
dc.degree.namePhD - Doctor of Philosophy
dc.description.abstractUsing theories of sensegiving and sensemaking, I explore how people engage in word-of-mouth about stocks, which are conceptualized as epistemic objects. I draw on netnographic and interview data related to an online investment community, and find that people employ five broad types of word-of-mouth strategies – framing, cuing, connecting, action facilitating, and unsettling – in giving sense about epistemic objects. I also identify the ways in which audiences respond to this form of word-of-mouth, as a part of a collective sensemaking process, and find that their responses pertain to the speaker, the account, as well as their own behavior. Finally, I develop propositions that describe the relationships between sensegiving word-of-mouth strategies and the responses they elicit. This research makes a number of conceptual contributions. It develops the concept of discursive response, an important component of networked word-of-mouth and a manifestation of engagement, and identifies the word-of-mouth strategies associated with higher volumes and types of discursive response. It generates knowledge about word-of-mouth processes. It also provides learning about collective sensemaking and sensegiving. Along with these contributions, this research offers important insights for managers and public policy makers, such as how to elicit online engagement and assist in the collective sensemaking process.
dc.identifier.urihttp://hdl.handle.net/10315/28224
dc.language.isoen
dc.rightsAuthor owns copyright, except where explicitly noted. Please contact the author directly with licensing requests.
dc.subjectMarketing
dc.subject.keywordsInvestmenten_US
dc.subject.keywordsWord-of-mouthen_US
dc.subject.keywordsSocial mediaen_US
dc.subject.keywordsSense makingen_US
dc.subject.keywordsSense givingen_US
dc.subject.keywordsEpistemic objecten_US
dc.subject.keywordsOnline communityen_US
dc.subject.keywordsWisdom of the crowdsen_US
dc.subject.keywordsEngagementen_US
dc.subject.keywordsDiscursive responseen_US
dc.subject.keywordsMarketingen_US
dc.titleSensegiving Word-of-Mouth and Collective Sensemaking About Epistemic Objects
dc.typeElectronic Thesis or Dissertation

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