AIR (Augmented Intelligent Reality) and packaging: Designing for socially sustainable practices

The increasing consumer demand for socially responsible products has driven companies to disclose their Environmental, Social, and Governmental (ESG) practices. In turn, the high interactivity and connectivity of Augmented Reality (AR) and Artificial Intelligence (AI) technologies can contribute to better visibility of the ESG practices. The purpose of this thesis is to explore Augmented Intelligent Reality (AIR)a combination of AR and AIand packaging design to create engaging visual interactions. The goal of this research is to understand how AIR packaging, combined with brand transparency and brand personality strategies, can promote socially responsible products, ideas, and behaviours. This thesis/project employs two main methods, research through design (visual experimentation) and qualitative research (expert interviews and focus groups). This thesis implies that AIR packaging can perform as a powerful vehicle to provide two-way communications between consumers and companies. By helping companies offer more brand transparency to consumers about their supply chains, it can achieve positive outcomes for brands, creators, and society.