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An Application of the Extended Parallel Process Model to Optimize Health Messages for At-Risk Populations during COVID-19: Investigating the Relationship between Threat Perception and Protective Health Behaviours in People with Obesity

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dc.contributor.advisorBasett-Gunter, Rebecca
dc.contributor.authorMohabir, Nilina Chanwatty Devi
dc.date.accessioned2021-11-15T15:32:44Z
dc.date.available2021-11-15T15:32:44Z
dc.date.copyright2021-07
dc.date.issued2021-11-15
dc.date.updated2021-11-15T15:32:43Z
dc.degree.disciplineKinesiology & Health Science
dc.degree.levelMaster's
dc.degree.nameMSc - Master of Science
dc.description.abstractPeople with Obesity (PwO) are at an increased risk of more severe outcomes of COVID-19. Although protective behaviours can reduce the spread of COVID-19, strategies are required to motivate PwO to engage in these behaviours. Targeted messages can be used to encourage adherence to protective behaviours; however, careful consideration is needed to avoid worsen feelings of weight stigma. The Extended Parallel Process Model was applied to explore perceptions of COVID-19 and protective behaviours, and the effects of targeted messages on motivation among PwO. Participants (N=76) completed an online survey and received a targeted COVID-19 message. Adherence to protective behaviours was significantly correlated with response efficacy, self-efficacy, attitudes, and intentions. Following message exposure, feelings of weight stigma moderated the relationship between attitudes and protective behaviours. Path analyses found that self-efficacy and attitudes predicted intentions, which predicted protective behaviours. This work will inform the development of optimally effective messages to support PwO during subsequent waves of the COVID-19 pandemic and future targeted message efforts for other health behaviours.
dc.identifier.urihttp://hdl.handle.net/10315/38725
dc.languageen
dc.rightsAuthor owns copyright, except where explicitly noted. Please contact the author directly with licensing requests.
dc.subjectHealth education
dc.subject.keywordsExtended Parallel Process Model
dc.subject.keywordsObesity
dc.subject.keywordsThreat perception
dc.subject.keywordsHealth messages
dc.subject.keywordsTargeted message
dc.subject.keywordsHealth promotion
dc.subject.keywordsWeight stigma
dc.subject.keywordsCOVID-19
dc.subject.keywordsSelf-efficacy
dc.subject.keywordsHealth behaviours
dc.titleAn Application of the Extended Parallel Process Model to Optimize Health Messages for At-Risk Populations during COVID-19: Investigating the Relationship between Threat Perception and Protective Health Behaviours in People with Obesity
dc.typeElectronic Thesis or Dissertation

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