Attitudes and Perceptions Towards Snakes: Informing Conservation Education

Abstract

Public aversion to snakes poses a challenge to conservation efforts. This study explored how sociodemographic factors, emotional responses, and personal experiences influence attitudes toward snakes and willingness to engage in conservation education programs. A quantitative survey of 369 Canadian adults assessed emotional, experiential, and demographic predictors using validated and adapted measures. Regression analyses revealed that age, gender, religiosity, pet ownership, and direct experience significantly predicted attitudes. Fear and disgust emerged as distinct but overlapping predictors, with disgust exerting a stronger negative effect on conservation willingness. Participants with more positive attitudes were significantly more likely to express interest in education programs, especially live encounters. Findings suggest that tailored educational strategies addressing both emotional and demographic factors may enhance public support for snake conservation. This research contributes to the design of more effective conservation programs by identifying key predictors of public engagement and attitude change.