Now showing items 1-6 of 6
The Institutionalisation of Graphic Design: Investigating an Extended Contemporary Practice
Graphic design is an institutionalised discipline, afflicted by restrictive expectations of contemporary practice which operate under the guise of standards for “good design.” This thesis investigates the institutionalisation ...
Perpetual Shuttling: An Investigation into Design for Chinese Diasporic Identities in Negotiation
In a global context, the conventional markers of identity are challenged and problematized. Although the dominant narrative in Western culture is Anglo-Saxon, the increasingly multicultural nature of Canadian society gives ...
Improving the User Experience in Healthcare through Service Design: Developing a Digital Identity for Patients
Current healthcare systems are decentralized and siloed, comprised of multiple technologies and platforms lacking integration. Because of the absence of consolidated medical records, patient care is based on incomplete ...
Design for experience: Evaluating the use of an emotion-mapping tool to support brand equity through the identification of emotions
The ability to form emotional connections with consumers has become an essential way to support brand equity. Emotional connections are essential as they help define memorable brand experiences. This thesis addresses the ...
Design a Meme: Visual Representation, Creative Strategies and Memetic Culture
Millennials today are highly engaged with social media, which offers them a platform to openly express their emotions and opinions. These social media platforms have become important parts of their daily lives. In this ...
In Search of a New Homeland
The origin of my MDes thesis/project is a story I wrote to document my journey from Syria to Canada as a refugee. It motivated the visual and theoretical research that came to inform the thesis that follows and the three ...