The creative process in graphic design: breaking out of established work modes through modularity

The field of graphic design is influenced by rapid technological and social changes, challenging us to redefine how we think about the creative design process. In this thesis, the well-known concept of modularity will be investigated from a contemporary perspective as a way to break out of established work modes which rely on a linear design process. Six types of modularity, as defined for use in product design, create the framework for a series of visual explorations. The underlying method is an iterative design process of graphic prototyping and modeling, followed by a critical review of the visual outcome. These explorations demonstrate how modularity can encourage creativity in the graphic design process. The benefit of a modular approach to the creative process is supported by research from the fields of psychology and design.