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Towards an Ontology and Canvas for Strongly Sustainable Business Models: A Systemic Design Science Exploration

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dc.contributor.advisor Johnston, David
dc.creator Upward, Antony
dc.date.accessioned 2013-03-04T19:57:20Z
dc.date.available 2013-03-04T19:57:20Z
dc.date.copyright 2013-08-06
dc.date.issued 2013-09-13
dc.identifier.uri http://hdl.handle.net/10315/20777
dc.description.abstract An ontology describing the constructs and their inter-relationships for business models has recently been built and evaluated: the Business Model Ontology (BMO). This ontology has been used to conceptually power a popular practitioner visual design tool: the Business Model Canvas (BMC). However, implicitly these works assume that designers of business models all have a singular normative goal: the creation of businesses that are financially profitable. These works perpetuate beliefs and businesses that do not create outcomes aligned with current natural and social science knowledge about long term individual human, societal and ecological flourishing, i.e. outcomes are not strongly sustainable. This limits the applicability and utility of these works. This exploratory research starts to overcome these limitations: creating knowledge of what is required of businesses for strongly sustainable outcomes to emerge and helping business model designers efficiently create high quality (reliable, consistent, effective) strongly sustainable business models. Based on criticism and review, this research project extends the BMO artefact to enable the description all the constructs and their inter-relationships related to a strongly sustainable business model. This results in the Strongly Sustainable Business Model Ontology (SSBMO). To help evaluate the SSBMO a practitioner visual design tool is also developed: the Strongly Sustainable Business Model Canvas (SSBMC). Ontological engineering (from Artificial Intelligence), Design Science and Systems Thinking methodological approaches were combined in a novel manner to create the Systemic Design Science approach used to build and evaluate the SSBMO. Comparative analysis, interviews and case study techniques were used to evaluate the utility of the designed artefacts. Formal 3rd party evaluation with 7 experts and 2 case study companies resulted in validation of the overall approaches used and the utility of the SSBMO. A number of opportunities for improvement, as well as areas for future work, are identified. This thesis includes a number of supplementary graphics included in separate (electronic) files. See “List of Supplementary Materials” for details. en_US
dc.language.iso en en_US
dc.rights Attribution-NonCommercial-ShareAlike 3.0 Unported
dc.rights.uri http://creativecommons.org/licenses/by-nc-sa/3.0/deed.en_CA
dc.subject Sustainability en_US
dc.subject Business en_US
dc.subject Information science en_US
dc.title Towards an Ontology and Canvas for Strongly Sustainable Business Models: A Systemic Design Science Exploration en_US
dc.type Electronic Thesis or Dissertation en_US
dc.degree.discipline Environmental Studies
dc.degree.name MES - Master in Environmental Studies
dc.degree.level Master's
dc.subject.keywords Environmental Studies en_US
dc.subject.keywords Business Model en_US
dc.subject.keywords Business Architecture en_US
dc.subject.keywords Sustainability en_US
dc.subject.keywords Sustainable en_US
dc.subject.keywords Strong Sustainability en_US
dc.subject.keywords Strongly Sustainable en_US
dc.subject.keywords Resilience en_US
dc.subject.keywords Flourishing en_US
dc.subject.keywords Socially Desirable Value en_US
dc.subject.keywords Shared Value en_US
dc.subject.keywords Corporate Social Responsibility en_US
dc.subject.keywords Sustainable Business en_US
dc.subject.keywords Tri-Profit en_US
dc.subject.keywords Business en_US
dc.subject.keywords Management en_US
dc.subject.keywords Organization en_US
dc.subject.keywords Environmental Management en_US
dc.subject.keywords Entrepreneurship en_US
dc.subject.keywords Social Entrepreneurship en_US
dc.subject.keywords Impact Investing en_US
dc.subject.keywords Business Plan en_US
dc.subject.keywords Business Planning en_US
dc.subject.keywords Business Design en_US
dc.subject.keywords Organizational Design en_US
dc.subject.keywords Ecological Design en_US
dc.subject.keywords Innovation en_US
dc.subject.keywords Strategy en_US
dc.subject.keywords Information System en_US
dc.subject.keywords Design Thinking en_US
dc.subject.keywords Design Science en_US
dc.subject.keywords Systems Thinking en_US
dc.subject.keywords Ontology en_US
dc.subject.keywords Tool en_US
dc.subject.keywords Visual Design Tool en_US
dc.subject.keywords Visual Design en_US
dc.subject.keywords Visual Thinking en_US
dc.subject.keywords Design Tool en_US
dc.subject.keywords Ecological Economics en_US
dc.subject.keywords Environmental Sociology en_US
dc.subject.keywords Environmental Management en_US
dc.subject.keywords Micro-Ecological Economics en_US
dc.subject.keywords Micro-Ecological Sociology en_US

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Attribution-NonCommercial-ShareAlike 3.0 Unported Except where otherwise noted, this item's license is described as Attribution-NonCommercial-ShareAlike 3.0 Unported