Cabianca, David2017-07-272017-07-272017-04-282017-07-27http://hdl.handle.net/10315/33624In the pursuit of speed and efficiency, contemporary visual communication eradicates the essence of the individual in favour of certainty. Mass production and the rational thought processes that steer Western Culture have caused much of the human relationship with the physical world to deteriorate. This graphic design research employs craft processes and theories of the discipline to explore the irregularities engendered by the human hand. It does so by merging production methods involving both analogue and digital operations. The unique vagaries of handcraft inform aesthetic experience by enriching communication culture with the haptic qualities of the individual. By combining strategies of risk and certainty, handcraft procedures complement the work of mechanical production and serves as a potential cultural instrument. Together these production methods culminate in a richer means of communication that reveals an ontological relationship between form and representation, one which affirms and counters the alienation of a modern world.enAuthor owns copyright, except where explicitly noted. Please contact the author directly with licensing requests.Fine artsElectronic Thesis or Dissertation2017-07-27DesignGraphic designDesign educationGraphic design educationCraftCraftsmanshipHandcraftAnalogue productionDigital productionAestheticsPerceptionHapticVisual communicationForm and representationSemioticsSemiologyPhysical thinkingRiskFormPhenomenologyRevivingDesign researchFine artsHandmadeBricolageNatureImperfectionVisual languagePhysical knowledgeTacitTacit knowledgeContemporary communicationFound objectTransformationHybrid methodologyDiscipline of designCraft practiceAesthetic perceptionWorkmanship of riskWorkmanship of certaintyDavid PyePeter DormerGlenn AdamsonProductionWork of artDesign and artDesign and craftForm and functionPrintPrint designPosterPostersBookBook designThreadSewingSewnSewAbstractFlowerFlowersSignifier and signifiedSignifierSignifiedAesthetic philosophyPhilosophy of aestheticsHeideggerDeleuzeBadiouWilliam morrisVirilioContentThinkingMakingDesignerConceptual knowledgeConceptualIndividualCultureCommunication cultureCritiqueMaterialPhysical presenceSensitivityArtistAuthenticityInquiryDesign inquiryLanguageSurpriseUncertaintyPhysical practiceDigital cultureMdes