Maxwell, Andrew L.Zarringhalam, Ronak Majd2020-11-132020-11-132020-112020-11-13http://hdl.handle.net/10315/38002Despite overwhelming evidence of the economic benefits of transforming university technology research into innovation outcomes, several factors combine to reduce the likelihood of commercialization success My research focuses primarily on the University commercialization process itself, and the impact of various aspects of that process that might contribute to poor commercialization success. Based on prior research, surveys, and interviews with practitioners, I investigate whether there are fundamental aspects of the role of the TTO, and the currently deployed processes and policies within the university, that reduce the level of commercialization success. I investigate the assumptions that led to original models of technology commercialization that have created legacy policies and processes, and the recognition of the importance of venture creation rather than the traditional model of licensing. This allows me to propose and test a new model that involves a network of technology commercialization pathways.Author owns copyright, except where explicitly noted. Please contact the author directly with licensing requests.EntrepreneurshipElectronic Thesis or Dissertation2020-11-13Technology CommercializationNew Venture CreationBusiness Technology TransferInformal Technology Transfer ProcessTechnology Transfer ProcessLicensingTechnology Transfer Office