Gururani, Shubhra2016-11-252016-11-252016-04-282016-11-25http://hdl.handle.net/10315/32654This thesis is a historical anthropological study of the Indian branch of herbal pharmaceutical company Hamdard. I examine Hamdards commercial representation of the Indo-Islamic tradition of medicine called Unani, through a document analysis of a variety of company commissioned literature, including marketing pamphlets, conference proceedings, scientific journal articles, newsprint media, educational materials, and print advertisements. Established in 1906, Hamdard emerged and developed during a period of Indian Muslim cultural modernization, Hindu nationalism, and anti-colonial politicization. I analyze the ways in which Hamdard literature contextualizes a narrative of the companys growth within this history, which sets the backdrop for Unanis professional reform in late-nineteenth and early-twentieth-century India. An emergent theme in my textual analysis, which I address throughout my project, is how Hamdardas an Indian Muslim companynegotiates this identity while articulating belonging in India.enAuthor owns copyright, except where explicitly noted. Please contact the author directly with licensing requests.South Asian studiesElectronic Thesis or Dissertation2016-11-25UnaniHamdardIndo-Muslim medical knowledgeMuslims in IndiaIdentityHumoural medicine