Gelb, David H.2018-03-012018-03-012017-05-162018-03-01http://hdl.handle.net/10315/34260In recent years, the web browsers rendering capabilities have grown considerably. However, it remains a window through which design is seen rather than being used as a tool. This thesis seeks to develop a programmatic method that questions the web browsers original role as a display and redefines it by investigating its alternative role as a tool in the graphic design process. Through exploratory work, this research demonstrates that the web browser can be a fertile space for visual experimentation. This thesis demonstrates that graphic designers can benefit from a more pragmatic and logical approach to creation and invites them to adopt a process similar to a programmers process using the web browser as a tool.enAuthor owns copyright, except where explicitly noted. Please contact the author directly with licensing requests.Fine artsElectronic Thesis or Dissertation2018-03-01DesignGraphic designWebWeb browserCreative processProcessProgrammatic approachGerstnerKarl GerstnerProcessingp5.jsArtArtsConceptual artLogicWeb designRulesRuleParametersIterationIterative processContentContextJohn CasertaCasertaMethodMethodologyProgramming languageCodingGenerative designDesign toolConditional designIf-thenBlauveltAndrew BlauveltBrowser