MacDonald, Margaret2016-09-202016-09-202015-12-142016-09-20http://hdl.handle.net/10315/32190Brain training is a multi-million dollar market, with products that boast claims to enhance cognitive functions through the power of neuroplasticity. In this MA research I explore the experiences of individuals with an Acquired Brain Injury (ABI) who use brain training in an attempt to regain past identities or to create new and improved ones. The concept of neuroplasticity embedded in brain training programs represented hope to brain injured individuals: hope that they could regain skills that they have lost because of their injury. Brain training programs are also part of a larger theme of self-rehabilitation, in which individuals who were either neglected by the healthcare system or who wanted additional care turned to at-home treatments and programs. Finally, I argue that brain training fits with the dominant cultural imperative of health in North American society in which individuals must work to exercise self control and better themselves and their health in order to contribute to society.enAuthor owns copyright, except where explicitly noted. Please contact the author directly with licensing requests.Health sciencesElectronic Thesis or Dissertation2016-09-20Acquired Brain InjuryBrain injuryStrokeBrain trainingNeuroplasticityHopeIndividualismLumosityMedical anthropologyIdentitySelf-rehabilitationRehabilitationDomestication.