Norwood, Angela D.Arseneault, Nadine Marie2021-07-062021-07-062021-012021-07-06http://hdl.handle.net/10315/38420The number of hockey fights has declined in the National Hockey League (NHL) in recent years but still occupies a cultural and physical space in the game. Medical research and studies have revealed the possible severity of repeated hits to the head on athletes brains in the long-term. It begs the question, why do many players, NHL management and hockey fans choose to continue to honour fighting in the game? This research challenges the perception and reaction to the violence seen in the 226 total fights of the 2018-19 NHL Regular Season through creative and exploratory graphic design works. This thesis demonstrates how graphic design can explain some of the complicated, violent nuances on NHL hockey ice rinks.Author owns copyright, except where explicitly noted. Please contact the author directly with licensing requests.Sports managementElectronic Thesis or Dissertation2021-07-06Graphic designcritical designadversarial designcontent analysis and hockey violence.